Starstruck led a big social media campaign for Shell in Kenya over 50 days. The mission? To introduce a new renewable, gravity-powered light. Many Kenyans are off the grid and rely on fuels like kerosene for light. GravityLight removes the need to purchase expensive and harmful fuels by converting the weight of rocks into power.
We were keen to showcase this phenomenal product with some compelling content across a 6,000 mile journey. We worked with Shell to strategise and create all output as part of the energy giant’s global Make the Future campaign.