Starstruck launches Shell Snapchat channel

 With a little help from her Spectacles, host Jade Seah plunges into Snapchat

With a little help from her Spectacles, host Jade Seah plunges into Snapchat

Starstruck was instrumental in launching Shell’s new Snapchat channel at the launch of Make the Future Singapore this week.

Starstruck cast local influencer Jade Seah to lead its output and used Snapchat’s latest wearable device, the Spectacles to shoot much of the channel’s content. Pop superstar Pixie Lott added some gloss, leveraging her own sizeable social media audience to build followers on the new channel.

Starstruck led live social for Shell at the event, which celebrates future technology ideas. Other content included the brand’s first Facebook Live 360, Weibo, Periscope and Instagram content.

Shell’s celebration of ideas and innovation was held at the Changi Exhibition Centre in Singapore, with four days of fun for the public as well as the Shell Eco-marathon competition with cars competing on a specially-created racetrack.

Find out more at sg.makethefuture.shell