Starstruck is celebrating today after winning silver at the inaugural Charity Film Awards, held at BAFTA in Piccadilly. It was a night to celebrate the best charity videos and social campaigns of the last 12 months.
Starstruck's creative for The Cystic Fibrosis Trust's #LifeUnlimited campaign bagged the second placed prize for Best Charity Film. The video called 'Breathe' is the most watched video in the Trusts' history and tells the story of cystic fibrosis sufferer Sophie Grace-Holmes. Set to a specially produced music score, and utilising nothing but original, personal home movie clips, the video followed the journey of Sophie's life, living with cystic fibrosis, from the day she was born right up to present day.
Starstruck Creative Director James Delow, who came up with the idea and produced/directed the film, was keen to show the realities of a life with CF; not only the hospital visits, treatments and countless drugs, but the happier moments in life too.
"It was important for the 'Breathe' music video to compliment and build on the Trust's wider #LifeUnlimited campaign, showing people that those with CF can still live a full, happy life in between the harsher more difficult periods that come with having the disease. My idea to tell Sophie's story through home videos was to add a personal touch. Seeing footage of a 2 year-old Sophie having treatment and struggling for breath on an old family VHS was very impactful to me. We were incredibly lucky to find Sophie; she's done a lot of work for the Trust in recent years, she's a real inspiration to others with CF - she's currently living an extremely active life as a personal trainer and fitness model - but crucially, her parents had a huge box of old family videos that charted her life from day one to now. That is very hard to come by and was a real gift for me when the creative process began. The way this video came together was one of the prouder moments of my career and having it be recognised at the Charity Film Awards has just made it even more special to me."
James attended the ceremony at BAFTA last night with members of the Cystic Fibrosis Trust, and the star of the show herself, Sophie Grace-Holmes, who is backing up everything the video set out to highlight; even with cystic fibrosis, a life unlimited is now achievable thanks to the incredible advances made by the Trust in recent years.
For more information, contact Leah Gruber at firstname.lastname@example.org