Use of smartphones has doubled since 2014 and crucially, has driven 100% of the growth in digital media time spent.
That's according to comScore's recently released Cross-Patform Future Focus 2017 report. It says mobile represents almost 7 in 10 digital media minutes, with apps accounting for half of all time spent on digital.
The report also shows how time-shifted and over-the-top viewing is altering the TV viewing landscape and how social media is important in a second screen environment.
But the real focus is on mobile content consumption, with the report revealing one trillion minutes of aggregate media consumption per month in 2016, which is nearly double of what desktop ever achieved. It seems the device you carry with you is impossible to put down.