Starstruck is in the running for the Cannes Lions Innovation Award, recognising its work driving a recent campaign for Shell in Kenya.
As part of the multi-national's Make the Future campaign, Starstruck followed The GravityLight Foundation over 50 days and 5,000 miles, to introduce GravityLight to thousands of local people.
The content Starstruck produced was a mixture of content marketing, live social media and films featuring the GravityLight team and those who will benefit from the innovation. Video, images and copy was turned around often within a few hours and was published on Shell's global social channels and websites.
GravityLight, an innovation powered by Shell, provides free light thanks to a pulley system which is weighted by a bag of rocks. It removes the need to use harmful kerosene lamps which are prevalent across Kenya.
The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. The Lion awards are also the most coveted and well respected in the entire advertising and creative communications industry.