Starstruck has picked up a bronze Innovation award at the Cannes Festival of Creativity, in recognition of its work with Shell's Make the Future campaign.
'50 Nights in Kenya' saw Starstruck produce fast-turnaround content, including films and social media content, on a 5,000 mile journey to support the launch of GravityLight - a renewable light source.
But while the innovation is an incredible device - energy is created merely by filling a bag full of rocks and using a pulley system to provide 20 minutes of reliable light - it was the stories of the people the team found along the GravityLight journey which really inspired.
Like Dickson Muteti, whose family will now be less reliant on expensive and dangerous kerosene, thanks to Gravity Light:
Starstruck worked with Shell and JWT London on the Kenya activation, which is part of a wider campaign by Shell to promote renewable sources of energy for the planet.
The Cannes Lions International Festival of Creativity is a global event for those working in the creative communications, advertising and related fields. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers. The Lion awards are also the most coveted and well respected in the entire advertising and creative communications industry.
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